Our Founder
As a parent, Roxana applied to nursery, independent, special education, public, boarding, and finally, college for her two children. With a deep understanding that the process of applying to schools is a daunting, frustrating, and an emotional endeavor, Roxana founded SCK in 2001 with the goal of streamlining the process for other families. Since its inception, SCK has expanded its services to include advising for students entering nursery school through college, special education, educational enrichment and corporate/institutional advising practices.
Roxana Reid, founder of Smart City Kids, Inc. (SCK), is a social worker, educational advisor, lawyer, and parent. Roxana has extensive experience with admissions, having served as a Trustee at Friends Seminary where she chaired the Admissions/Financial Aid Committee. She has managed the Kindergarten placement process for several highly regarded early childhood programs including the JCC of Manhattan, The Jewish Community Project (JCP), York Avenue Preschool and the Church of the Epiphany Nursery School.
