EMPATHY AND EXPERTISE
drive everything we do
OUR FOUNDER
As a parent, Roxana applied to nursery, independent, special education, public, boarding, and finally, college for her two children. With a deep understanding that the process of applying to schools is a daunting, frustrating, and an emotional endeavor, Roxana founded SCK in 2001 with the goal of streamlining the process for other families. Since its inception, SCK has expanded its services to include advising for students entering nursery school through college, special education, educational enrichment and corporate/institutional advising practices.
Roxana Reid, founder of Smart City Kids, Inc. (SCK), is a social worker, educational advisor, lawyer, and parent. Roxana has extensive experience with admissions, having served as a Trustee at Friends Seminary where she chaired the Admissions/Financial Aid Committee. She has managed the Kindergarten placement process for several highly regarded early childhood programs including the JCC of Manhattan, The Jewish Community Project (JCP), York Avenue Preschool and the Church of the Epiphany Nursery School.
Roxana Reid, founder of Smart City Kids, Inc. (SCK), is a social worker, educational advisor, lawyer, and parent. Roxana has extensive experience with admissions, having served as a Trustee at Friends Seminary where she chaired the Admissions/Financial Aid Committee. She has managed the Kindergarten placement process for several highly regarded early childhood programs including the JCC of Manhattan, The Jewish Community Project (JCP), York Avenue Preschool and the Church of the Epiphany Nursery School.
Our Mission
Since its founding in 2001, Smart City Kids (SCK) has successfully guided families with expertise and sensitivity through the complexities of applying to schools. The mission of SCK is to be a village for all things education related, whether working with families to define their priorities and identify the educational profile for their student or partnering with schools and other organizations in support of their mission-driven goals.
Advisors work with students from nursery school through college, including special education and relocating families. As the leading admissions consulting group in its city, SCK collaborates closely with its clientele to reduce the stress of the admissions experience and to empower learners and their families with agency during the process of selecting a right fit educational program.
Our corporate and institutional advisory group provides guidance for all areas of school operations – admissions, exmissions, rebranding, marketing, strategic planning, communications, development, hiring and leadership transitions, and curricular initiatives. SCK remains engaged with school partners as long as necessary, offering regular accessibility for school leadership and stakeholders. SCK works diligently to thoroughly understand all aspects of each organization, and designs a collaborative process toward the achievement of institutional goals.
SCK also supports corporate clients by providing a broad range of employee workshops. The goal is to enhance employee work/life balance by detailing strategies and information at all levels of the educational process. Topics include admissions and financial aid for nursery school, lower, middle, and high school, college, and special education.
Advisors work with students from nursery school through college, including special education and relocating families. As the leading admissions consulting group in its city, SCK collaborates closely with its clientele to reduce the stress of the admissions experience and to empower learners and their families with agency during the process of selecting a right fit educational program.
Our corporate and institutional advisory group provides guidance for all areas of school operations – admissions, exmissions, rebranding, marketing, strategic planning, communications, development, hiring and leadership transitions, and curricular initiatives. SCK remains engaged with school partners as long as necessary, offering regular accessibility for school leadership and stakeholders. SCK works diligently to thoroughly understand all aspects of each organization, and designs a collaborative process toward the achievement of institutional goals.
SCK also supports corporate clients by providing a broad range of employee workshops. The goal is to enhance employee work/life balance by detailing strategies and information at all levels of the educational process. Topics include admissions and financial aid for nursery school, lower, middle, and high school, college, and special education.
